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2nd Edition Marketing Plan That Work



Product Strategy for High Technology Companies by Michael E. McGrath,

Product Strategy for High Technology Companies by Michael E. McGrath,
BACK COVER] Product Strategy for High Technology Companies2nd EditionMichael E. McGrath [CATEGORY] Management [HEAD] How Today's High-Tech Leaders--Microsoft, Intel, Motorola, and Others--Continue their Dominance in an Increasingly Competitive Marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive.Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include: - An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks - Case studies examining 14 unique differentiation strategies--what worked, what didn't, and why - More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning--at the time--failure of Osborne The opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders--and discover techniques to carve out your own area of expertise and success--with Product Strategy for High Technology Companies. [FLAP COPY] Product Strategy for High Technology Companies2nd EditionMichael E.
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Marketing plan - A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line.

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Flextime plan - Flextime (or flexitime) is a variable work schedule, in contrast to traditional work arrangements requiring employees to work a standard 9am to 5pm day. Under flexitime, there is typically a "core time" period of the day when employees are expected to be at work (eg between 10 am and 4pm), whilst the rest of the working day is "flexitime", in which employees can choose when they work, subject to achieving total daily and/or weekly hours in the region of what ...

Marketing strategy - A marketing strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy.



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Marketing Plan - Marketing Plan Marketing Plans for Service Businesses Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated marketing plan and revised to give a new marketing plan and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style marketing plan and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about ...

Marketing Plan - Marketing Plan Marketing Plans for Service Businesses Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated marketing plan and revised to give a new marketing plan and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style marketing plan and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about ...

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