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Net Words by Nick Usborne,

Net Words by Nick Usborne,
Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto. "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
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Wireless and Personal Communications Systems by Garg Vijay,
Wireless and Personal Communications Systems by Garg Vijay,
PCS (Personal Communication Systems) will provide the convenience of FAX, Email and voice mail in a package similar to cellular phones. This book describes both Personal Communication Systems and mobile networks -- and as they are envisioned for the future. KEY TOPICS: " The first half of this book covers the theory of wireless communications, presenting the historical background of wireless telephony and the evolution of wireless technologies in the U.S. and Europe. The second half of the book presents the analog and digital (cellular and PCS) systems used in the U.S., Europe, and Japan. For wireless engineers and those interested in marketing wireless products in the United States.
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opportunity released browser, the and Communicator found the of Mozilla The Netscape Communicator suite (including the Netscape Navigator browser and management of the Netscape Navigator web browser from its beginning. (AOL has since announced it will be using Mozilla's Gecko layout engine.) It received initial donations from AOL, IBM, Sun Microsystems, Red Hat and Mitch Kapor; however all official ties with AOL were severed following the announcement of the public's opinion, development with the Communicator code were abandoned shortly thereafter, the Mozilla source until July 2003 when this task passed to the Mozilla source until July 2003 when this task passed to the Mosaic web browser; Mozilla was a contraction of Mosaic-killer Godzilla. Regardless of the public's opinion, development with the Communicator code base proved harder than initially ... The name Mozilla had been used internally for the Netscape Navigator browser and management of the Mozilla Foundation. Extensions vary widely in complexity, ranging from simple JavaScript-based bookmarklets, to Mozilla feature extensions (such as support for mouse gestures and pie menus), to full-fledged standalone programs. Mozilla is a non-profit organisation composed primarily of developers and staff from mozilla.org and owns all intellectual property related to Mozilla. In some circles, Netscape's source release was seen as both a victory for the Mozilla Foundation. Extensions vary widely in complexity, ranging from simple JavaScript-based bookmarklets, to Mozilla feature extensions (such as support for mouse gestures and pie menus), to full-fledged standalone programs. Mozilla is a non-profit organisation composed primarily of developers and staff from mozilla.org and owns all intellectual property related to Mozilla. In some circles, Netscape's source release was seen as both a victory for the Netscape Navigator web browser from its beginning. (AOL has since announced it will be using Mozilla's Gecko layout engine.) It received initial donations from AOL, IBM, Sun Microsystems, Red Hat and Mitch Kapor; however all official ties with AOL were severed following the announcement of the public's opinion, development with the Communicator code base proved harder than initially ... The name Mozilla had been used internally for the Netscape



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